Ads Tracking Pipeline

我们帮你设置了一个 Pipeline，用来追踪每一个广告进来的 Lead。

通过这个系统，你可以清楚看到：

哪一个广告带来的 Lead 比较多

每个广告各自进来多少人

这样你就可以很直接知道，哪一条广告比较多人回应，广告效果一目了然。

在设置之前，我们必须要用到 ”trigger words“ 这个功能

TRIGGER Words

了解什么是Trigger Words 之后，在这里需要你们的广告方面做一点调整

How to Set Trigger Words

Step 1: Choose Your Objective

  • Go to your Ads Manager and click the green + Create button.

  • Choose Engagement as your campaign objective from the list provided.

  • Click Continue.

Step 2: Choose Your Setup Method

  • When prompted to choose a campaign setup, select Manual engagement campaign. This gives you full control over every setting.

  • Click Continue to move to the main editor.

Step 3: Define Campaign Name and Budget

  • Name your campaign at the top so it’s easy to track.

  • Scroll down to the Budget section. Choose between a Daily budget or a Lifetime budget and enter the amount you wish to spend.

  • Click Next at the bottom right.

Step 4: Configure Message Destinations

  • In the Ad Set level, give your Ad set a name.

  • Under "Conversion," set the location to Messaging apps.

  • Select Manual destination.

  • UNTICK Messenger and Instagram, and make sure WhatsApp is the only one ticked. This ensures all leads go directly to your WhatsApp number.

Step 5: Set Up the Ad Creative and Chat Builder

  • After uploading your images or videos, scroll down to the Chat builder section.

  • Click the Edit button to customize the automated experience users see when they message you.

Step 6: Customize Your Welcome Message

  • In the Chat Builder popup, write a Welcome message that relates to your specific ad.

  • Under "Pre-filled message," set your Trigger words (this is the text the customer sends to you with one tap).

  • Click Save and then click Publish to launch your campaign.

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